For every kg of Puro Fairtrade coffee espresso beans sold we give money to buy and protect areas of rainforest in South America.

Fairtrade Certified

When coffee prices fall it can have a catastrophic impact on the lives of millions of small scale producers, forcing many into crippling debt and thousands others to lose their land, homes and destroy their quality of lives. Many of the farmers are actually making losses on their crops as they are forced to sell at drastically low prices.

The Fairtrade Organistion has set the standard to help lift working conditions and improve the lives of people that work in the coffee growing dependant communities in the developing world. Puro recognises the need for Fairtrade and is proud and committed to purchase all of its' beans responsibly; certified by the Fairtrade Organisation.

Coffee is grown by small farmers or plantation workers, who are meticulous about their business and generally pick their crop with great care. They have often grown up knowing nothing else but coffee, with their forefathers teaching them the tricks and trades of the industry so they have become agricultural masters. They talk passionately about their beans, their way of life, and their families and their passion and care can be tasted in every cup of Puro.