For every kg of Puro fair trade coffee espresso beans sold we give money to buy and protect areas of rainforest in South America.

Helping Rainforests

Rainforests once covered 14% of the earth's land surface but now they cover a mere %. Experts estimate that the last remaining rainforests could be consumed in less than 40 years.

Within the next quarter of a century, nearly half of the world's species of plants and animals could be destroyed or severely threatened due to rainforest deforestation.

At Puro we see no sense in industry growth at the expense of community and the welfare of our planet. We aim to assist in every small way in halting the deforestation of our planet and are proud to have teamed up with the World Land trust to assist in making it an economic reality. Helping local people improve living conditions without compromising their natural resources is vital.

The World Land Trust conserves biodiversity by protecting threatened habitats and, in cooperation with local partners and communities, helps to ensure that they are managed sustainably. Puro has already purchased over 565 acres of rainforest area in Ecuador which is nearly an area the size of the City of London. This figure is growing weekly and for every kg of espresso beans sold, money is given to buy and protect areas of rainforest.