For every kg of Puro organic fair trade coffee espresso beans sold we give money to buy and protect areas of rainforest in South America.

Organic Certified

Vegetal food products carrying the BIO guarantee label are the natural harvest of unforced plants. For their cultivation, no artificial fertilizers or chemical agents may be used. The BIO inspectors will see to it in a very strict manner that the soil fertility is improved by means of proper organic fertilizers and through crop rotation. Weeds control will be done in ‘the old way’: by hand, by sickle, by hoe or by mechanical weeder. Many hours of hard labour. The higher price tag is therefore logical, however: ‘Quality is not expensive, it’s priceless’.

Puro wants to attract its customers’ attention to the fact that BIO products by themselves do not form an alibi for unhealthy eating patterns. Also to be taken into account for some BIO products are the so called ‘food miles’: for instance a BIO tomato out of Spain – due to the transport involved – burdens the environment much more than a ‘regular’
and locally grown NON-BIO tomato! Local crops are therefore frequently ‘greener’ than their equivalently imported BIOlogical products!

As the ‘food miles’ related to green coffee beans do not cause extra environmental burden, Puro has decided to expand its Fairtrade product range with a BIO version. Call it a conscious choice with a social undertone. Although coffee in the BIO-Fairtrade segment has been swamped with green coffee beans from the Mexican Chiapas region, Puro has consciously avoided this region. Why? The average per capita income in Mexico is 10,100 USD, that of Ethiopia only 800 USD!

After the exclusion of Mexico, the choice regarding green coffee beans that are both Fairtrade approved and allowed to carry the BIO guarantee label is very narrow. After two years of intensive search, our international BIO testing panel with coffee experts from Italy, Belgium, the Netherlands, France and England has achieved a truly astonishing end result. So, surprise yourself with this secret BIO Puro blend, and do the BIO taste test. Even more seducing than Eve’s ‘Apple of Sin’. But … this time you are truly helping to save the Garden of Eden!